Last week, I was in a restaurant in Joplin, when an 18 wheeler rolled into the neighboring parking lot. The logo and tagline on the side of the trailer caught my eye. The Sealy mattress company appears to have been able to particularize America's economic and moral situation in a single statement and a picture that is definitely worth a thousand words.
I don't consider myself a prude, but considering the tagline, the "sex appeal" in marketing seemed over the top. As I sat there contemplating aloud, I realize sex appeal is used in marketing and a play on words always grabs attention, but a different tagline would have been much more appropriate with the image. Yet, the image and tagline truly does sum up the condition of America and I simply don't like the reality.
I know there was probably no way to put various images of working people into some sort of collage to portray the message, but I do wish more Americans realized hard work is essential to a strong backbone, both physically and economically. I wish more Americans felt the need to actually have a backbone, which relates spiritually and morally. The term backbone has so much more meaning than this image portrays! Maybe I'm ranting, maybe I read too much into it, or maybe the reality is just too overwhelming.
The backbone of our society really does seem to be about sex and relaxing . . . And without a doubt, America needs to wake up!
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